April 21, 2024

There has been no end to the hype surrounding Generative AI. Generative AI, often referred to as generative models or Gen AI, is a subset of AI/ML that focuses on creating new data rather than just interpreting existing data or making decisions based on it.

April 1, 2024

January 26, 2021

Launching a new product into a crowded market that's better — but not different — isn’t a path to market success. But if a product is truly different, a well thought out category strategy can have enormous impact on the market. This article outlines the origins of category strategy.