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There has been no end to the hype surrounding Generative AI. Generative AI, often referred to as generative models or Gen AI, is a subset of AI/ML that focuses on creating new data rather than just interpreting existing data or making decisions based on it.

Launching a new product into a crowded market that's better — but not different — isn’t a path to market success. But if a product is truly different, a well thought out category strategy can have enormous impact on the market. This article outlines the origins of category strategy.